Systems that sell and run on their own.
For B2B SMBs that lose sales for lack of time, not for lack of customers. We automate your quotes, your follow-up and your processes. And if the tool you need does not exist, we build it for you.
15 min · no commitment · Direct engineer talk, no sales pitch
Audited Production Benchmarks
Every hour without a reply is a sale going cold.
If your business bills well but you feel like...
Leads message you... and wait for hours. Meanwhile, they buy from whoever replies first.
Every quote steals days from you between spreadsheets, calls and back-and-forth.
Follow-up depends on your memory: opportunities die in silence.
Your information lives scattered across WhatsApp, emails and spreadsheets that do not talk to each other.
You're not short on customers. You're short on a system. And building it is cheaper than you think.
Calcular impacto en mi negocio →Calculate the hours and money your business loses every month.
Slide according to your company's operational volume and see the immediate payoff of an autonomous custom system.
Autonomous pipeline architecture behind the scenes:
Automated Ingestion
Fine-tuned OCR / WhatsApp API / real-time Webhook intake.
AI Extraction
Field validation, LLM parsing, deduplication and anomaly checks.
Business Logic
Instant SLA compliance, follow-up rules, zero human errors.
ERP/CRM Sync
Direct entries in Sage/ERP, closed tickets, 100% automated.
*Based on audited production data from real deployments (e.g. SAT case study with +81k entries and 676% ROI).
Less chaos. More closed sales.
At FeSa we design the system that sells and operates for you.
Automated Sales
Funnels that qualify on their own, WhatsApp quotes in minutes and automatic follow-up all the way to the close.
Frictionless Operations
We map your processes with BPMN and connect your CRM, billing and sales channels so everything flows on its own.
Applied AI
Assistants that answer your customers 24/7 and do the work of 3 people in seconds.
Custom Development
Websites, apps, SaaS platforms and internal systems. If the tool you need does not exist, we build it.
This is what your business can do on its own.
Real examples of sales automation we build for SMBs like yours.
FeSa · Asistente
online
Hi, I need a quote to refurbish the electrical installation of my warehouse, about 400m2
14:02
Hi there! Happy to help 👍 Does the warehouse already have a three-phase panel, or are we starting from scratch?
14:02
Three-phase already installed
14:03
Perfect. Here's your quote:
Quote-2847.pdf
€11,480 · VAT incl.
14:04
WhatsApp Quotes
The customer asks, the AI calculates and sends the quote in 2 minutes. No waiting, no spreadsheets.
24/7 Lead Response
Every contact gets a reply in seconds. At 3 in the afternoon or 3 in the morning.
Follow-up That Closes
Automatic reminders and messages until a yes or a no. No opportunity forgotten.
Everything in Sync
CRM, billing and sales channels connected: data moves on its own, no copy and paste.
Proven engineering in mission-critical systems.
Not theoretical concepts or mockups. Real platforms and integrations operating today with millions of records and audited ROI.
100% Automated Accounting Sync with Sage ERP
Fine-tuned OCR pipeline reading supplier invoices (LG, BSH, Dyson, El Corte Inglés) and directly posting ledger entries into Sage ERP.
- €154,806/year in direct audited savings
- 11,754 manual labor hours eliminated
- 676% ROI · 1.5-month payback period
Diario de Subastas & .NET Auto-Bidding Engine
Real-time aggregation platform across 25+ official sources. High-precision .NET auto-bidding engine executing bids 5s before deadline with fail-safe rollback.
- +5,000 active recurrent monthly users
- Full catalog parallel ingest in <1 hour
- 100% execution reliability in mission-critical bids
Automated Customs Declaration (DUA) Engine
Automated processing of customs documents with tariff validation and continuous integration with the official Itramit dispatch platform.
- Seamless 24/7 execution without backlog
- Zero error rate in tariff assignments
- Clearance validation completed in minutes
Enterprise VOIP Platform for Ministries (AGE)
Turnkey engineering: directory and VOIP calling platform for ministerial civil servants with LDAP/Auténtica SSO on hardened Dell enterprise infrastructure.
- State-grade perimeter hardening and encryption
- Complete replacement of legacy government fax by RightFax
- High-availability multi-site continuous service
How we work with you.
A clear three-phase process to transform the way you operate.
Bottleneck Audit
We analyze where you lose sales and time: unanswered leads, slow quotes, broken processes. We design the ideal flow with BPMN and you get a clear map of opportunities.
Turnkey Implementation
We build your sales and operations system: automations, AI, integrations and custom development (websites, apps, platforms). Without your team stopping for a single day.
Technology Partner (Fractional CTO)
Maintenance, continuous improvement and monthly tech leadership. The system sells better every time and you get a technology team without the cost of an in-house one.
Your partner in the technology trenches.
Hi, I'm Pablo Fesa. I've watched dozens of companies drown in their own success for lack of scalable processes.
Companies that bill well, but where the team works twice as hard as needed. Where leads wait and sales go cold. Where the owner is the only one who knows how everything works.
Throughout my career I have built it all: social networks, SaaS platforms, apps and systems for large companies in telecom, retail, insurance, energy and hospitality. My mission now is to bring that same engineering within reach of small and mid-sized businesses: companies with 5, 15 or 50 employees.
Because the problem is never the technology. It's not knowing where to start.
Ready to stop losing sales for lack of time?
Let's talk for 15 minutes. Tell me your biggest bottleneck and I'll tell you whether AI can solve it. If you don't walk away with at least one actionable idea, I apologize. — Pablo